On September 30, 2013, Celine Dion received more than 100 journalists from fourteen different countries (Canada, Germany, Spain, South-Africa, Japan, Australia and Poland among them) at the Singer Island Hotel in Riviera Beach, Florida, USA to promote her new album "Loved Me Back To Life".
Celine´s team has set up a press center (consisting of three rooms, one for interviews with Celine, one for interviews with her manager and husband Rene Angelil and one for Celine´s make-up and clothing) on the 21st floor of the Singer Island Hotel. According to Joann Keading, from Sony Music International, it was the first time an international press event like this has been organized. After giving interviews for television on September 30, 2013, the next day Celine was reserved for radio and then she gave countless interviews for written media. The journalists listened to the album, watched the "making of" of the album and spend some time, about ten minutes each, talking to Celine. Celine´s team and Sony Music asked for the journalists and media to not broadcast any of the interviews until the new album was released.